Unit – 1
Lesson1: Introduction to Event
Lesson2: Meaning and importance of events,
Lesson3: Role in society and in the business, leisure and tourism environment.
Lesson4: Historical development and current trends in the events industry, Characteristics of events,
Lesson5: Factors that contribute to success, specialness / uniqueness of events, themes.
Lesson6: Typology of events
Lesson7: Community, business, sports, arts, popular entertainment, hallmark and mega events and festivals.
Unit – II
Lesson1: Event Planning & Management:
Lesson2: Concept Development, Event Planning Process, Scheduling of Events, Planning various types of Events.
Lesson3: Tools for Event Planning and Management
Lesson4: Event organizers / stakeholders, their motivations / objectives; working with the community; event tourism.
Unit – III
Lesson1: Socio-cultural perspectives on events
Lesson2: Celebration, tradition, ritual, symbolism, popular culture, identity, image, authenticity.
Lesson3: Economic rationales for events
Lesson4: Negotiating the Best Deal, Contracts
Unit – IV
Lesson1: Event Marketing and Event Promotions:
Lesson2: Event Marketing Strategies,
Lesson3: Brand Building and Brand Management,
Lesson4: Client Servicing,
Lesson5: Sponsorships,
Lesson6: Advertising for Events and Building Strategies,
Lesson7: Sales Promotions,
Lesson8: Decision Making Studies |
Unit – 1
Lesson1: Impact of Entrepreneurship
Lesson2: The effect that Entrepreneurship and Business development have on different economies
Lesson3: The Opportunity
Lesson4: Idea Screening and Business Plans
Unit – 2
Lesson1: Entrepreneurship Types
Lesson2: Who are the participants in this market sector and
Lesson3: Why do they participate?
Lesson4: Thinking Like an Entrepreneur
Lesson5: CVS: The Web Strategy Case
Lesson6: The Entrepreneurial Team
Unit – 3
Lesson1: Managing Rapid Growth
Lesson2: The Family & Troubled Enterprises
Lesson3: Entrepreneurial Finance
Lesson4: Structuring the Deal
Unit – 4
Lesson1: Franchising |
Unit – 1
Lesson1: Micro and macro economic concepts
Unit – II
Lesson1: Revenue and cost concept, different markets and the computation of national income.
Unit – III
Lesson1: Factors of Production, Taxation, Money, Different Economies.
Unit – IV
Lesson1: Measures of central tendency, dispersion, Variability, Correlation and Regression.
Unit – V
Lesson1: Communications skills and work both independently and as a team member in activities related to the use of statistics in hospitality business applications
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